Imagine grabbing a sandwich and pop then learning it will cost you more than $30.

How about purchasing a loaf of bread for $15?

The hole in your wallet is similar to what a person on social assistance currently feels like with his/her annual benefit of $8,472 per year. That amount includes a monthly allowance of $330 and a further $370 per month for rent.

Sault Ste. Marie District Social Services have launched a video demonstrating the difficulty and reality for people experiencing poverty in Sault Ste. Marie to purchase healthy food.

To run the awareness campaign, social services worked local grocer City Meat Market, and increased grocery prices five times their current price for one hour on June 22. Hidden cameras were used to capture the reactions of shoppers paying for their items.